The new AMG vehicle presentation system expresses a dynamic feel, high speed and sheer power for striking accents with a racetrack feeling. The concept focuses on staging the high-performance models with authentic details to convey the passion of motor sports. Visual effects on a lightweight wall create the illusion of a swiftly receding tunnel, and rubber granule flooring marks the Pit Lane with its vehicle line-up.
The ingenuity of the showing is demonstrated in details such as special LED running lights and a sound module that generates the deep AMG roar. Creating the illusion of a car in action, this provides prospective purchasers a profound impression of the feel of driving an AMG vehicle.
Importance was attached by ISARIA to certain select details and brand-appropriate quality; at the sales workplaces, for example, a minimalist upmarket design translates AMG‘s high standards into an environment appropriate to exclusive sales talks. The modular character of the furnishings ensures adaptability to particular requirements and spatial situations.
ISARIA handled constructional implementation of the showroom system to the manufacturing readiness stage.To date it has delivered the modules to 150 dealerships for installation by partners from its global network. This alliance enables ISARIA to cover all project stages from development to implementation and to lighten our customers‘ load with our services.