Rodenstock Shop 2.0 . 

The contract comprised engineering the Shop 2.0 concept elements, taking them to the serial production stage, and manufacturing and delivering them to Rodenstock Competence Partners throughout the globe. The rollout for worldwide execution began in March 2016 with implementation in about 140 cases in Europe.

The new Shop 2.0 concept concerns an elegant and high-quality system of shop fixtures. Coming in a clean-lined form language and vivid accent colours, the design concept not only accommodates Rodenstock‘s three fundamental eyeglass styles – Classic, Modern and Heritage – in a striking way but combines wood, metal and glass for an impression of modernity with a touch of the feel-good factor.

A key visual on the rear wall of the entrance area acts as an eye-catcher and accentuates the reception desk and till point set off in colour from the consulting desks, meaning that the purchase experience begins the moment the customer enters the store. Strips of colour in the white and red of the Rodenstock Competence Store logo draw attention to eyeglasses displayed on the walls, thus also ensuring brand visibility in combination with Rodenstock logos on other interior elements. A perfect display system was developed in the form of the wall mounts.

Whether glass shelving for eyeglass presentation, information panels or backlit visuals, the respective elements are easy to install or change round thanks to incorporation of a practical clip-on system. A brightly-coloured display of children‘s eyewear is sure to appeal to little customers, and products are placed in the right light with ceiling spots and pendant luminaires.  Wheeled showcases can be used not only as a means of display but also for keeping stock items on hand, while stylish chests of drawers for storing products combine functionality with elegance. The same applies to the storefront window display system, which incorporates innovative display plinths in the same colour scheme as the interior for a harmonious showing. White consulting desks complemented by designer chairs in an anthracite hue convey an impression of clarity and competence, thus creating exactly the right atmosphere for customer counselling and successful sales.  

Selected decoration accessories, such as the red carpet in the reception area and modern luminaires above consulting desks, lend the stores a touch of upmarket glam, thus setting the tone for the purchase experience.  The modular furnishings and display fixtures are flexible and versatile in use and can be adapted to the particular dimensions and requirements of the store in question.