In 2011 ISARIA played a key role in developing the POS Kit for the sales launch of the new BMW i electric car series. An European-wide call for tenders that followed in December 2012 was won by ISARIA in January 2013.
The goal of the new showroom concept for BMW Motorrad was to underscore the dynamism and freedom expressed by the brand and set it more apart from BMW‘s car communication.
In March 2014, ISARIA won the competitive tender for serial production of BMW‘s new-generation Shop System.
The ISARIA group can look back on over 30 years of experience in the development, production and shipping of quality-grade colour, trim and upholstery samples for showroom environments and presentation purposes.