The showroom scheme provides the dealerships a consistent look from the furnishings to the lighting and floors. At the wish of Renault Construction Consulting, ISARIA additionally designed a curved sideboard for the Renault AIR sales island, placing office equipment and stationery close at hand and featuring acrylic glass walls to provide necessary privacy for sales conversations in the middle of the showroom.
In 2014 ISARIA developed a modular concept for the Renault AIR counters, and at the same time adapted the materials to Corporate Design specifications, dealership requirements and workplace regulations applicable in Europe. In addition the multimedia STORE programme was introduced at Renault showrooms in late 2013, providing customers an interactive environment with large-format monitors and digital touch screens. Launched in response to changes in purchasing behaviour mainly driven by the internet and mobile devices, the immersive sensory „Renault World“ is to attract customers back into dealerships again. A reception pylon and the ‚Renault Road‘ leading to the large Brand Wall set the tone for the purchase experience in the showrooms. Vehicles are appropriately displayed in several thematic zones, and prospective buyers are naturally able to try out cars for size by taking a seat inside. These attractive features are further enhanced by elements such as a high reception desk and a modern brand counter equipped with iPads for waiting customers and their escorts.
A car configurator enables customers to build the car they want – alone or with the help of a sales executive – and see it on the screen straight away. Paint, upholstery and rim samples at the side aid the configuration process by providing an idea of the look and feel of chosen options. Image, product and dealership-specific films run on the screen on the large Brand Wall as an accompanying feature.
Based on a scalable design, the Renault STORE furniture is suitable for small dealerships and large showrooms alike, plus it provides dealerships a wider range of functions and greater individuality.
ISARIA was able to base its elements for Renault‘s showroom programme on an existing concept, thus enabling market-viable pricing and optimisations in terms of the quality of design, materials and execution. All improvements were developed in collaboration with Renault Germany and refined in the field.
In keeping with Renault‘s new slogan, „Passion for life“, ISARIA will continue to pursue its swift and customer-oriented implementation of the showroom concept with equal passion.
