ISARIA gained Miele as a client in February 2015, when the premium manufacturer in the domestic appliance sector decided a tender in our favour. The respective contract concerns production and installation of shop fixtures in over 230 Miele retail environments throughout Germany, including fitting out the showroom at the Gütersloh Miele Center and adapting Miele‘s logo to an LED system.
The assignment also requires ISARIA to deliver the shop elements to stockists all over the world and to provide a comprehensive service package involving 3D planning, transport, assembly and turnkey handover depending on country requirements. Whether wall and floor units or highlight displays for product innovations, ISARIA seeks to ensure that all shop elements for Miele underscore the brand‘s commitment to quality.
The modern and clean-lined design of the fixtures provides the products an appropriately striking setting. High-quality materials such as walnut and a colour scheme incorporating Miele‘s signature red ensure an exclusive product showing and a recognisable brand identity. Customers are immediately aware that they have entered the Miele world – shopping becomes a brand experience.
Our product portfolio for Miele comprises shopfitting systems, shop-in-shop solutions, wall display units and plinths for highlighting specific appliances. All the fixtures are modular in character, meaning they can be integrated into any spatial situation. This makes the concept suitable for all stockists – whether selected electrical retail partners or kitchen and furniture specialists.