The assignment comprised a high volume rollout at over 600 dealerships throughout the world, with Europe-wide execution slated for completion by the end of 2013. The new BMW i saw its market launch under the slogan „Electric and electrifying“, with all involved project participants charged up for weeks on end in accomplishment of the mission. The U.S. rollout at about 280 showrooms began parallel to execution in Europe at around 200 dealerships. This was followed as of mid-2013 by the Japanese market with some 50 implementations, and then the rest of the world in a step-by-step process.
The BMW i Platform comes in twelve standard configurations, and for the American market is available in four versions involving the defined sizes of 32 sq. m. and 64 sq. m.
The BMW i3 is displayed either alone or in combination with a BMW i8 depending on Platform size. All end user devices such as monitors, iPads, the VPP computer for 3D car configuration and also the displayed vehicles are powered and controlled with a complex electrification kit that incorporates a power distributor (E-Box) and cabling likewise included in ISARIA‘S scope of work. All electrification elements and data lines are mounted out of sight beneath the Vehicle Platform and behind the Brand Wall.
The Platform and the lounge furniture have a modular design for versatile and flexible deployment at all dealerships. We are proud that our BMW i Platform helped support BMW AG in the market launch of its electric vehicles.
