We used it as the basis for implementing a practical, rugged and high-quality solution for showcasing the brand on promotion tours. The first serial prototype was already in use in May 2015 at the Nürburgring racing track, and just a few weeks later ISARIA produced a mini-series of eight production-readied sets for distribution in a worldwide marketing drive. The high-volume rollout of the Event Kit began in September 2016.
A complete set consists of a tent, a branded pylon, an information counter and a vehicle platform. Various components are exchangeable, meaning the Event Kit is adaptable for use by Jaguar, Land Rover and dual brand dealers alike. All elements are made of weatherproof materials and thus robust enough for outdoor areas.
The Event Kit provides dealers with optimum support at outdoor events. Quality elements in elegant grey focus customer attention on the vehicle and underscore the respective brand‘s premium claim. ISARIA paid particular attention not only to the design but also to ease and flexibility in handling. The Event Kit can be stowed away in space-saving, hard-wearing bags, making it easy to transport.
No special tools are required to assemble the system, which can be set up and dismantled in a few, easy steps, enabling promotion of the brand anywhere, anytime in appropriate fashion and at minimum effort. Dealers are thus ideally equipped for all outdoor events, whether at a golf course, gymkhana or similar.