The Hub, a space creating ensemble consisting of a table and the typical MINI frame element, makes up the symbolic and functional core of the new dealership.Due to its shape the MINI Hub has a striking appearance in the room, while integrating any function needed, such as sample presentation, car confi guration, consultation,catering and waiting areas.
Design and media establish the relationship to the brand and create a stylish framework for a dialogue-oriented consultation.The open and at the same time personal atmosphere make the car confi guration in the MINI Hub an unforgettable brand experience. Using a touchscreen, the customers select impressions which match their profi les.
And from this basis, they get recommendations for the look and the confi guration of their MINI. With the MINI Hub the worldwide MINI Community shall be supported and networked even more intensely. As the scalable concept with large-size monitor is available in three different sizes it can be adapted to every dealership.
ISARIA was signifi cantly involved in the process starting from design engineering up to series-production readiness of this exceptional and novel multifunctional element. ISARIA produces the MINI Hub as an offi cial partner of the BMW group, also offering the planning, delivery and on-site assembly if requested.
