ISARIA – Official Audi partner
Since 2006, ISARIA has been able to count Audi AG among its customers. In 2014 it went on to decide the European-wide tender for the carmaker‘s new WSK Evolution showroom concept in its favour. The resulting commission includes delivery of the WSK Evolution showroom furnishings to Audi dealerships all over the world by late 2018.
WSK Evolution stands for an all-inclusive showroom concept that captures the cachet of the premium brand in all respects. No matter whether sales consultant desks or vehicle presentation modules are concerned, WSK Evolution marries practicality with sophisticated design to stage the brand in accomplished form throughout the showroom.The modules start with the reception desk.
Marking entry into the Audi world and the start of the purchase experience, it comes with the elegant lines, quality materials and innovative design that mark all the WSK Evolution furnishings.The main focus is placed on the presentation of vehicles in the highlight space, where the Vehicle Platforms and Brand Wall that accentuate premium models exert a strong attraction on prospective purchasers.
Appropriate signage elements fit in seamlessly with the ensemble, providing a brief overview of important vehicle details. Waiting time can be spent in the pleasant atmosphere of the Customer Lounge, or alternatively passed by purchasing Audi aftermarket parts and Audi Collection accessories. These are displayed to best effect in high-quality shop elements with a modular design, enabling them to be positioned according to spatial requirements and the range of merchandise on offer.
The sales consultant desks provide the appropriate setting for successful sales, whereby an indispensable role is played by the Colour Sample Wall with its clearly organised overview of all available colours. The showroom furnishings and Vehicle Platform are modular in design, meaning they can be deployed in a variety of ways and likewise adapted to spatial situation.