VW California – Brand World

Volkswagen has expanded its product portfolio with the innovative California sub-brand. The modular POS concept is based on pre-configured standard sets in sizes S, M, L, and XL and can be flexibly adapted to the individual conditions and requirements of different showrooms. The furniture system combines maximum scalability with thoughtful brand presentation and a clear focus on dealer needs.

From large brand walls to elegant POS frames and geographically designed topolines, the concept offers excellent visual orientation. Authentic and modern materials create harmonious and natural visual worlds with the applied graphic color gradients, conveying emotion and atmosphere. Appealing communication panels and framing merchandise boxes present information and retail products clearly and directly.

The concept is completed by thoughtful scalability of the basic modules, symbol boxes, and logotypes, ensuring that every implementation—from the smallest dealer to the flagship store—becomes a California brand experience.