Volkswagen – Modular Showroom Concept

Volkswagen’s modular showroom concept is based on a flexible system comprising various functional areas. The elements can be individually combined and adapted to different room sizes and location requirements.

Key areas of the concept include the welcome zone, vehicle presentation, retail spaces, consultation and customer waiting areas, and vehicle handover. The system is complemented by sales and service offices, as well as areas for direct reception.

Thanks to its modular structure, each dealership can efficiently utilize the available space while ensuring a clear, brand-appropriate appearance.