Volkswagen City Store

The Volkswagen City Store brings the brand closer to customers and relocates the car dealership to central downtown areas. Within a compact space, Volkswagen’s offerings are presented as a multimedia and interactive experience.

Digital applications are central to the concept. Visitors can configure vehicles, learn about models and services on touchscreens, or explore the Volkswagen vehicle world through virtual reality applications. Additionally, selected vehicles are presented on-site, and consultation meetings are facilitated.

This creates an urban brand space that redefines the connection between information, experience, and customer contact.

In the rear area, a quieter zone opens up for personal consultations. This space fosters trust and individual planning. The transition is deliberately designed so that the open experience world and discrete consultation naturally complement each other.