smart – Modular Showroom Concept

The showroom concept for smart is based on a modular system comprising defined basic sets, optional extensions, and supplementary individual elements. The individual modules can be flexibly combined and adapted to various spatial requirements.

The modular system enables a CI-compliant presentation of the exhibition vehicles while also creating space for individual consultation and a contemporary retail experience.

The concept is being rolled out across Europe. Approximately 300 locations will be established within eighteen months.