Sky Retail Concept

The Sky Shop is being created as a new retail format for the media group. The concept is developed by ISARIA and consistently translates the brand into its own sales space.

The color design defines the entire shop and makes entering the Sky world an immediate experience. Colors and materials create targeted accents for lettering and products while simultaneously structuring the different thematic areas within the space.

A continuous light strip guides visitors along the product world and directs attention to central experience areas. A large-format screen displays the diversity of Sky content. In additional areas, laptops, smartphones, tablets, and smart TVs invite visitors to try out offerings such as Sky Go directly on-site and discover the brand’s digital services.

Logo elements and brand colors ensure high visibility and strong recognition value. Combined with the open spatial concept, a shop is created that generates attention and clearly positions the brand from the outside.