Ravensburger – Flexible Shop-in-Shop Concept

The Ravensburger shop-in-shop concept adapts flexibly to different retail environments. It is used in station bookstores, supermarkets, department stores, and numerous other points of sale. This creates a consistent brand presence across very different locations.

The broad product range places special demands on retail presentation. Toys for the youngest children are included, as well as paint-by-numbers, tiptoi pens, board games, and puzzles with up to 40,320 pieces. The developed presentation system takes this diversity into account and enables a structured, clear product display.

Interior gondolas, matching end caps, and wall shelving systems form the foundation of the system. Vertically adjustable shelves provide high flexibility and can be adapted to different product sizes at any time.

This creates a clearly structured shop design that makes the Ravensburger brand highly visible and stands out clearly from the competition through its reduced design.