BMW i Platform

The BMW i platform is implemented in twelve standard configurations, as well as four additional variants for the American market. The platforms are available in defined sizes of 32 m² and 64 m² and can each be realized in left, right, or corner configurations.

Depending on the size of the platform, either the BMW i3 or a combination of BMW i3 and BMW i8 is presented. Digital applications such as monitors, iPads, and the VPP calculator for 3D vehicle configuration are firmly integrated into the concept.

A specially developed electrification system reliably supplies power to all components. Power distributors and cable routing are installed beneath the platform and behind the brand wall, remaining invisible to visitors.

The platform and furnishings are modular in design and can be flexibly adapted to different retail spaces. This allows the concept to be efficiently deployed at various locations.