Audi Progressive Showroom Concept

The Audi Progressive Showroom Concept represents a fundamental evolution of automotive retail. Traditional barriers in the sales area give way to an open, lounge-like atmosphere that combines design, sustainability, and digitalization.

The space is deliberately designed to be open. Instead of traditional counters, customers are welcomed at a central reception table. Consultation areas with high-quality furniture and atmospheric lighting create a pleasant setting for discussions.

Digital touchpoints are an integral part of the concept. Multi-touch tables and large-format video walls enable photorealistic 3D vehicle configuration directly in the showroom.