AMG Key Presenter

The AMG Key Presenter stages the vehicle key handover as a special moment when purchasing a new car. The pedestal deliberately showcases the key, making the handover an emotional component of the brand experience.

A specially developed light and sound sequence accompanies the process. The key moves upward from the illuminated interior of the pedestal and floats electromagnetically. It can then be removed from the embossed leather puck. This creates a distinctive handover moment that concludes the vehicle purchase in style.