{"id":4303,"date":"2026-03-16T13:16:56","date_gmt":"2026-03-16T13:16:56","guid":{"rendered":"https:\/\/www.isaria.com\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/"},"modified":"2026-06-12T07:27:09","modified_gmt":"2026-06-12T07:27:09","slug":"audi-city-digital-brand-space-in-an-urban-context","status":"publish","type":"markenwelten","link":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/","title":{"rendered":"Audi City \u2013 Digital Brand Space in an Urban Context"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audi City brings the automobile showroom to city centers and makes the entire model range digitally accessible. The showroom combines architecture, media technology, and brand presentation into a new retail format.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>At the center is interactive vehicle configuration. At multi-touch tables, customers individually configure their desired vehicle. The selected variants then appear life-size on large-format video walls. This creates a realistic, immersive product experience in the heart of the urban space.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Materials are also digitally integrated into the experience. Paint and upholstery samples are equipped with RFID chips and are automatically recognized when placed. Changes appear immediately in real-time rendering on the screens. Customers see instantly how colors and materials affect the vehicle design.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Audi City combines digital technology with spatial brand presentation. The result is a showroom that makes complex product diversity accessible in a compact space and presents the Audi brand in a contemporary way.<\/p>\n","protected":false},"featured_media":4305,"template":"","marke":[42],"branche":[63],"class_list":["post-4303","markenwelten","type-markenwelten","status-publish","has-post-thumbnail","hentry","marke-audi","branche-automotive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA\" \/>\n<meta property=\"og:description\" content=\"Audi City brings the automobile showroom to city centers and makes the entire model range digitally accessible. The showroom combines architecture, media technology, and brand presentation into a new retail format. At the center is interactive vehicle configuration. At multi-touch tables, customers individually configure their desired vehicle. The selected variants then appear life-size on large-format [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/\" \/>\n<meta property=\"og:site_name\" content=\"ISARIA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/isaria-markenwelt-quadrat-audi-city-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1172\" \/>\n\t<meta property=\"og:image:height\" content=\"1174\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/\",\"url\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/\",\"name\":\"Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isaria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/isaria-markenwelt-quadrat-audi-city-1.webp\",\"datePublished\":\"2026-03-16T13:16:56+00:00\",\"dateModified\":\"2026-06-12T07:27:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isaria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/isaria-markenwelt-quadrat-audi-city-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.isaria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/isaria-markenwelt-quadrat-audi-city-1.webp\",\"width\":1172,\"height\":1174},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/audi-city-digital-brand-space-in-an-urban-context\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Markenwelten\",\"item\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/markenwelten\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Audi City \u2013 Digital Brand Space in an Urban Context\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/\",\"name\":\"ISARIA\",\"description\":\"Wir machen Weltmarken erlebbar\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#organization\",\"name\":\"ISARIA\",\"url\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isaria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.isaria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/favicon.png\",\"width\":250,\"height\":250,\"caption\":\"ISARIA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isaria.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/isaria-corporate-design-ag\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/","og_locale":"en_US","og_type":"article","og_title":"Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA","og_description":"Audi City brings the automobile showroom to city centers and makes the entire model range digitally accessible. The showroom combines architecture, media technology, and brand presentation into a new retail format. At the center is interactive vehicle configuration. At multi-touch tables, customers individually configure their desired vehicle. The selected variants then appear life-size on large-format [&hellip;]","og_url":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/","og_site_name":"ISARIA","article_modified_time":"2026-06-12T07:27:09+00:00","og_image":[{"width":1172,"height":1174,"url":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/isaria-markenwelt-quadrat-audi-city-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/","url":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/","name":"Audi City \u2013 Digital Brand Space in an Urban Context - ISARIA","isPartOf":{"@id":"https:\/\/www.isaria.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/#primaryimage"},"image":{"@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/isaria-markenwelt-quadrat-audi-city-1.webp","datePublished":"2026-03-16T13:16:56+00:00","dateModified":"2026-06-12T07:27:09+00:00","breadcrumb":{"@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/#primaryimage","url":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/isaria-markenwelt-quadrat-audi-city-1.webp","contentUrl":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/isaria-markenwelt-quadrat-audi-city-1.webp","width":1172,"height":1174},{"@type":"BreadcrumbList","@id":"https:\/\/www.isaria.com\/en\/markenwelten\/audi-city-digital-brand-space-in-an-urban-context\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/www.isaria.com\/en\/"},{"@type":"ListItem","position":2,"name":"Markenwelten","item":"https:\/\/www.isaria.com\/en\/markenwelten\/"},{"@type":"ListItem","position":3,"name":"Audi City \u2013 Digital Brand Space in an Urban Context"}]},{"@type":"WebSite","@id":"https:\/\/www.isaria.com\/en\/#website","url":"https:\/\/www.isaria.com\/en\/","name":"ISARIA","description":"Wir machen Weltmarken erlebbar","publisher":{"@id":"https:\/\/www.isaria.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isaria.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isaria.com\/en\/#organization","name":"ISARIA","url":"https:\/\/www.isaria.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isaria.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/favicon.png","contentUrl":"https:\/\/www.isaria.com\/wp-content\/uploads\/2026\/03\/favicon.png","width":250,"height":250,"caption":"ISARIA"},"image":{"@id":"https:\/\/www.isaria.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/isaria-corporate-design-ag\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/markenwelten\/4303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/markenwelten"}],"about":[{"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/types\/markenwelten"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/media\/4305"}],"wp:attachment":[{"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/media?parent=4303"}],"wp:term":[{"taxonomy":"marke","embeddable":true,"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/marke?post=4303"},{"taxonomy":"branche","embeddable":true,"href":"https:\/\/www.isaria.com\/en\/wp-json\/wp\/v2\/branche?post=4303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}