Like BMW‘s existing EPOS (Enhanced Point-of-Sale) programme, the new retail system is closely aligned to the Customer Journey approach. Organised according to the arena principle, it incorporates low display elements to provide customers an overview of the complete retail area. Full-height elements along the walls signalise and present lifestyle and accessories products.
Invisible slatwall rails and interchangeable suspended modules are used to show the merchandise. At the same time the product presentation is complemented with the latest in LED technology (including plug-in systems and user-friendly magnet fittings) for brand-appropriate showcasing of the BMW sales products.
The BMW Shop System underscores the brand‘s premium claim. Actual products go hand in hand with digital media, and thanks also to considered material choices, high processing quality and durable surfaces ensure a perfect result. The compact furnishings in BMW‘s characteristic idiom and its signature colour of white attract attention.
Their modularity of design and flexibility in use enable individuality in planning and optimum use of space even in smaller architectures, resulting in a striking showing no matter the size of the BMW dealership.
