ISARIA – Offizieller Partner der BMW Group
The ISARIA group can look back on over 30 years of experience in the development, production and shipping of quality-grade colour, trim and upholstery samples for showroom environments and presentation purposes.
Isaria Colours GmbH, a subsidiary of ISARIA Corporate Design AG that specialises in colour and material samples systems, has been acting as a full-service supplier to a number of international automobile manufacturers since 2004.
Its work includes the development, production and shipping of high-quality paint and upholstery samples, using modern IT technology and a brand-specific online shop to simplify order processing and handling, no matter whether basic sets, replacements or automatic sample updating are concerned. In addition to our own products we frequently offer complementary items and custom-made solutions, plus we also supply tyre, rim and steering wheel displays, photographic trim reproductions and colour fans in various gloss grades.
One of our first customers was BMW. Since 2011, its subsidiary MINI has also been benefitting from the 30-plus years of experience the ISARIA group is able to offer. In this connection Isaria Colours supplies its samples solutions to 3,500 BMW and 1,200 MINI dealers all over the world. We bundle development and implementation services, from sample design to database administration and automatic updates shipping, no matter whether this concerns basic sets or the dispatch of new colour and material samples as they become available.
Thanks to our on-site production facilities, flexibility and service-orientation are the particular strengths we are able to offer, enabling us to cater to individual customer wishes and differing requirements regarding samples presentation.
We assign top priority to the quality of the samples we produce, ensuring they reflect the high standards associated with the brand. Complex solutions involving tiny details are produced by hand with a special eye to detail for bespoke quality
Apart from paint, upholstery, leather, trim and veneer samples, our repertoire also includes high-quality elements for putting them on display.
A case in hand is the BMW ICS Colour Sample Wall, which not only provides customers an overview of the entire array of BMW‘s colour and trim samples but also acts as an attractive piece of showroom furniture at the same time.
Further items in this range include moodboards – i.e. magnetic tablets for arranging differing sample configurations and changing them about – as well as a compact and upmarket colour samples briefcase, skilfully designed for presentation of BMW‘s entire range of samples in the field. Finally, the BMW Individual leather display element enables purchasers to form a direct impression of the look and feel of leather options.
This broad range of display and presentation elements provides plenty of choice for differing sales scenarios, equipping dealers for all situations in keeping with the brand‘s premium claim.