The outdoor signage is a realisation of Bayer's re-defined brand label in the third dimension, and consists of high-quality elements featuring complex printed colour merging. The pylon has a glow panel effect at night, meaning that it can be seen from a long way. During the day, its high-quality mix of shiny, double-layered acrylic panels, satin-frosted colour strips and threedimensional stainless-steel lettering make a bold statement.